{"id":2040,"date":"2026-07-10T13:14:00","date_gmt":"2026-07-10T11:14:00","guid":{"rendered":"https:\/\/www.arado.org\/MNGNews\/?p=2040"},"modified":"2026-07-09T09:09:35","modified_gmt":"2026-07-09T07:09:35","slug":"%d8%b1%d9%88%d8%b2%d8%a7%d8%a8%d9%8a%d8%ab-%d9%85%d9%88%d8%b3-%d9%83%d8%a7%d9%86%d8%aa%d8%b1","status":"publish","type":"post","link":"https:\/\/www.arado.org\/MNGNews\/?p=2040","title":{"rendered":"\u0631\u0648\u0632\u0627\u0628\u064a\u062b \u0645\u0648\u0633 \u0643\u0627\u0646\u062a\u0631"},"content":{"rendered":"\n<p><strong>\u0633\u064a\u0631\u062a\u0647\u0627 \u0627\u0644\u0630\u0627\u062a\u064a\u0629:<\/strong><\/p>\n\n\n\n<p>\u0643\u0627\u0646\u062a\u0631\u060c \u0631\u0648\u0632\u0627\u0628\u064a\u062b \u0645\u0648\u0633 \u0625\u064a\u0631\u0646\u0633\u062a \u0644 \u0623\u0631\u0628\u0648\u0643\u0644 \u0628\u0631\u0648\u0641\u064a\u0633\u0648\u0631 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0641\u064a \u0643\u0644\u064a\u0629 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Learn to Dance: Mastering the Challenges of Strategy, Management and Careers in the 1990s\u060c \u0648\u0627\u0644\u0630\u064a \u062d\u0635\u0644 \u0639\u0644\u0649 \u062c\u0627\u0626\u0632\u0629 \u062c\u0648\u0646\u0633\u0648\u0646 \u0648\u0633\u0645\u064a\u062b \u0648\u0643\u0646\u0633\u0644\u064a \u0644\u0644\u0631\u0624\u0649 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0641\u064a \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0629 \u0648\u062a\u0631\u062c\u0645 \u0625\u0644\u0649 10 \u0644\u063a\u0627\u062a. \u0648\u0643\u062a\u0628 \u0623\u062e\u0631\u0649 \u0644\u0644\u062f\u0643\u062a\u0648\u0631\u0629 \u0643\u0627\u0646\u062a\u0631 \u062a\u0634\u0645\u0644 &nbsp;The Challenge of Organizational Change,1992\u060c \u0648\u0643\u062a\u0627\u0628 The Change Masters: Innovation and Entrepreneurship in the American Corporation, 1983\u060c \u0648\u0643\u062a\u0627\u0628 &nbsp;Men and Women of the Corporation, 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\u0627\u0644\u062e\u0627\u0635 \u0648\u0627\u0644\u0630\u064a \u064a\u0630\u0627\u0639 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0642\u0648\u0645\u064a \u201c\u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0625\u0644\u0627\u201d (1991- 1992\u0645) \u0648\u0643\u0627\u0646 \u0645\u0648\u0636\u0648\u0639\u064b\u0627 \u0644\u0641\u064a\u0644\u0645\u064a\u0646 \u0648\u062b\u0627\u0626\u0642\u064a\u064a\u0646 \u0639\u0646 \u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0644\u0635\u0627\u0644\u062d \u0647\u064a\u0626\u0629 \u0627\u0644\u0625\u0630\u0627\u0639\u0629 \u0648\u0627\u0644\u062a\u0644\u064a\u0641\u0632\u064a\u0648\u0646 \u0627\u0644\u0628\u0631\u064a\u0637\u0627\u0646\u064a\u0629 \u0641\u064a \u0639\u0627\u0645\u0640\u064a 1988\u0645 \u06481990\u0645. \u0648\u0642\u062f\u0645\u062a Rosabeth Moss Kanter on Synergies, Alliances and New Ventures \u0641\u064a \u0633\u0644\u0633\u0644\u0629 \u0623\u0634\u0631\u0637\u0629 \u0641\u064a\u062f\u064a\u0648 \u0644\u0643\u0644\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0628\u062c\u0627\u0645\u0639\u0629 \u0647\u0627\u0631\u0641\u0627\u0631\u062f\u060c \u0643\u0645\u0627 \u0642\u062f\u0645\u062a \u0623\u064a\u0636\u064b\u0627 \u0633\u0644\u0633\u0644\u0629 \u0641\u064a\u062f\u064a\u0648 \u0644\u0623\u0641\u0636\u0644 \u062a\u0637\u0628\u064a\u0642\u0627\u062a HBS \u0628\u0639\u0646\u0648\u0627\u0646 \u201c\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629\u201d.<\/p>\n\n\n\n<p><strong>\u0645\u0633\u0631\u062f \u0644\u0623\u0647\u0645 \u0623\u0639\u0645\u0627\u0644\u0647\u0627:<\/strong><\/p>\n\n\n\n<ol><li>Kanter, Rosabeth Moss. Confidence: How Wining Streaks and Losing Streaks Begin and End, Crown Publication Co., NY, 2004.<\/li><li>Kanter, Rosabeth Moss. Evolve!: Succeeding in the Digital Culture of<\/li><li>Kanter, Rosabeth Moss. Men &amp; Women of the Corporation.<\/li><li>Kanter, Rosabeth Moss. The Change Masters, When Giants Learn to Dance.<\/li><li>Kanter, Rosabeth Moss. World Class: Thriving Locally in the Global Economy.<\/li><\/ol>\n\n\n\n<p><strong>\u0627\u0644\u0645\u0631\u0627\u062c\u0639:<\/strong><\/p>\n\n\n\n<ul><li>Cattell, Jacqes, ed. American Men and Women of Science. N Y: R. R. Bowker, Co., 1978.<\/li><li>Encyclopedia Americana, International, 1985, S.V. (Rosabeth Moss Kanter).<\/li><li>Dr. Rosabeth Moss Kanter. http:\/\/www.mccahome.com\/Board_member_Kanter.html<\/li><li>Rosabeth Moss Kanter Professional Biography. http:\/\/www.goodmeasure.com\/frameset\/kanter\/body.htm<\/li><\/ul>\n\n\n\n<p><strong>\u0627\u0644\u0645\u0635\u062f\u0631:<\/strong><\/p>\n\n\n\n<p>\u062f. \u0625\u0628\u0631\u0627\u0647\u064a\u0645 \u0639\u0644\u064a \u0645\u0644\u062d\u0645 (2008)\u060c \u0639\u0644\u0645\u0627\u0621 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0648\u0631\u0648\u0627\u062f\u0647\u0627 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645:&nbsp;\u0633\u064a\u0631 \u0630\u0627\u062a\u064a\u0629 \u0648\u0625\u0633\u0647\u0627\u0645\u0627\u062a \u0639\u0644\u0645\u064a\u0629 \u0648\u0639\u0645\u0644\u064a\u0629\u060c (\u0627\u0644\u0642\u0627\u0647\u0631\u0629: \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0644\u0644\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629).<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0633\u064a\u0631\u062a\u0647\u0627 \u0627\u0644\u0630\u0627\u062a\u064a\u0629: \u0643\u0627\u0646\u062a\u0631\u060c \u0631\u0648\u0632\u0627\u0628\u064a\u062b \u0645\u0648\u0633 \u0625\u064a\u0631\u0646\u0633\u062a \u0644 \u0623\u0631\u0628\u0648\u0643\u0644 \u0628\u0631\u0648\u0641\u064a\u0633\u0648\u0631 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0641\u064a \u0643\u0644\u064a\u0629 \u0647\u0627\u0631\u0641\u0627\u0631\u062f \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0645\u062a\u062e\u0635\u0635\u0629 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0648\u0627\u0644\u0625\u0628\u062f\u0627\u0639\u060c \u0648\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631. \u0627\u0644\u062f\u0643\u062a\u0648\u0631\u0629 \u0643\u0627\u0646\u062a\u0631 \u0645\u0633\u062a\u0634\u0627\u0631\u0629 \u0644\u0639\u062f\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u062d\u0643\u0648\u0645\u0627\u062a \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0639\u0627\u0644\u0645\u060c \u0648\u0647\u064a \u0645\u0624\u0644\u0641\u0629 \u0623\u0648 \u0645\u0634\u0627\u0631\u0643\u0629 \u0641\u064a \u062a\u0623\u0644\u064a\u0641 \u0633\u062a\u0629 \u0639\u0634\u0631 \u0643\u062a\u0627\u0628\u064b\u0627 \u0648\u0623\u0643\u062b\u0631 \u0645\u0646 160 \u0645\u0642\u0627\u0644\u0647\u064c \u0631\u0626\u064a\u0633\u0629. \u0643\u0627\u0646\u062a\u0631 \u0643\u0627\u0646\u062a \u0631\u0626\u064a\u0633\u0629 \u062a\u062d\u0631\u064a\u0631 \u0645\u062c\u0644\u0629 \u062c\u0627\u0645\u0639\u0629 \u0647\u0627\u0631\u0641\u0627\u0631\u062f \u0627\u0644\u0645\u0639\u0631\u0648\u0641\u0629\u060c \u0648\u062a\u0633\u0644\u0645\u062a &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.arado.org\/MNGNews\/?p=2040\"> <span class=\"screen-reader-text\">\u0631\u0648\u0632\u0627\u0628\u064a\u062b \u0645\u0648\u0633 \u0643\u0627\u0646\u062a\u0631<\/span> \u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u0632\u064a\u062f &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":2041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/www.arado.org\/MNGNews\/index.php?rest_route=\/wp\/v2\/posts\/2040"}],"collection":[{"href":"https:\/\/www.arado.org\/MNGNews\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.arado.org\/MNGNews\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.arado.org\/MNGNews\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arado.org\/MNGNews\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2040"}],"version-history":[{"count":1,"href":"https:\/\/www.arado.org\/MNGNews\/index.php?rest_route=\/wp\/v2\/posts\/2040\/revisions"}],"predecessor-version":[{"id":2042,"href":"https:\/\/www.arado.org\/MNGNews\/index.php?rest_route=\/wp\/v2\/posts\/2040\/revisions\/2042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.arado.org\/MNGNews\/index.php?rest_route=\/wp\/v2\/media\/2041"}],"wp:attachment":[{"href":"https:\/\/www.arado.org\/MNGNews\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.arado.org\/MNGNews\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.arado.org\/MNGNews\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}