{"id":2542,"date":"2026-08-21T16:31:00","date_gmt":"2026-08-21T14:31:00","guid":{"rendered":"https:\/\/www.arado.org\/MNGNews\/?p=2542"},"modified":"2026-07-09T09:12:17","modified_gmt":"2026-07-09T07:12:17","slug":"%d9%85%d8%a7%d9%8a%d9%83%d9%84-%d9%87%d8%a7%d9%85%d8%b1","status":"publish","type":"post","link":"https:\/\/www.arado.org\/MNGNews\/?p=2542","title":{"rendered":"\u0645\u0627\u064a\u0643\u0644 \u0647\u0627\u0645\u0631"},"content":{"rendered":"\n<p><strong>\u0633\u064a\u0631\u062a\u0647 \u0627\u0644\u0630\u0627\u062a\u064a\u0629:<\/strong><\/p>\n\n\n\n<p>\u064a\u0639\u0631\u0641 \u062f. \u0647\u0627\u0645\u0631\u060c \u0645\u0627\u064a\u0643\u0644 \u0628\u0623\u0646\u0647 \u0623\u062d\u062f \u0645\u0641\u0643\u0631\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0646 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u0648\u0647\u0648 \u0623\u0648\u0644 \u0645\u0646 \u0627\u0628\u062a\u062f\u0639 \u0643\u0644\u0627\u064b \u0645\u0646 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0647\u0646\u062f\u0633\u0629 \u0648\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0639\u0645\u0644\u064a\u0629\u060c \u0648\u0647\u064a \u0623\u0641\u0643\u0627\u0631 \u0623\u062d\u062f\u062b\u062a \u062a\u062d\u0648\u0644\u0627\u064b \u0641\u064a \u0639\u0627\u0644\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062d\u062f\u064a\u062b. \u0648\u064a\u0639\u0645\u0644 \u0645\u0633\u062a\u0634\u0627\u0631\u064b\u0627 \u0644\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u062d\u0648\u0644 \u0627\u0644\u0639\u0627\u0644\u0645 \u0648\u064a\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0644\u062a\u0637\u0628\u064a\u0642 \u0645\u0628\u0627\u062f\u0626\u0647 \u0639\u0644\u0649 \u0639\u0645\u0644\u064a\u0627\u062a\u0647\u0627 \u0648\u0623\u0646\u0638\u0645\u062a\u0647\u0627.<\/p>\n\n\n\n<p><strong>\u0645\u0633\u0627\u0647\u0645\u0627\u062a\u0647:<\/strong><\/p>\n\n\n\n<p>\u062f. \u0647\u0627\u0645\u0631 \u0645\u0624\u0644\u0641 \u0627\u0644\u0643\u062a\u0627\u0628 \u0627\u0644\u0630\u064a \u062d\u0642\u0642 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0639\u0627\u0644\u0645\u064a\u064b\u0627 Reengineering the Corporation: A Manifesto for Business Revolution. \u0648\u0648\u0635\u0641\u062a \u0645\u062c\u0644\u0629 \u0627\u0644\u0628\u0632\u0646\u0633 \u0648\u064a\u0643 \u0643\u062a\u0627\u0628 Reengineering the Corporation \u0628\u0623\u0646\u0647 \u201d \u0623\u0641\u0636\u0644 \u0645\u0627 \u0643\u062a\u0628\u060c \u0648\u0642\u062f \u062d\u0635\u0644 \u0639\u0644\u0649 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u062c\u064a\u062f\u0629 \u0645\u0646\u0630 \u0635\u062f\u0648\u0631 \u0643\u062a\u0627\u0628 in Search of Excellence\u201d. \u0648\u0648\u0635\u0641\u062a \u0645\u062c\u0644\u0629 \u0627\u0644\u0641\u0648\u0631\u062a\u0634\u0646 \u0639\u0645\u0644\u0647 \u0628\u0623\u0646 \u201c\u0644\u0647 \u062a\u0623\u062b\u064a\u0631 \u0636\u062e\u0645\u060c \u0648\u064a\u0642\u0631\u0623 \u0628\u0634\u0643\u0644 \u0639\u0627\u0644\u201d.<\/p>\n\n\n\n<p>\u0648 \u062f. \u0647\u0627\u0645\u0631 \u0647\u0648 \u0645\u0624\u0644\u0641 \u0627\u0644\u0643\u062a\u0628 \u0627\u0644\u0622\u062a\u064a\u0629The Engineering Revolution: A Handbook, and in Beyond Reengineering: How the Process-Centered Organization is Changing our Work and our Lives. \u0648\u064a\u0631\u0643\u0632 \u0647\u0627\u0645\u0631 \u0641\u064a \u0643\u062a\u0627\u0628 In Beyond Reengineering \u0639\u0644\u0649 \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u0645\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0646\u0627\u0633 \u0641\u064a \u0627\u0644\u0639\u0645\u0644 \u0648\u0643\u064a\u0641\u064a\u0629 \u0625\u0632\u0627\u0644\u0629 \u0627\u0644\u0639\u0648\u0627\u0626\u0642 \u0639\u0646 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629. \u0648\u064a\u0642\u0648\u0644 \u0647\u0627\u0645\u0631 \u0641\u064a \u0645\u0642\u0627\u0644\u0629 \u0641\u064a \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0648\u0648\u0644 \u0633\u062a\u0631\u064a\u062a \u062c\u0648\u0631\u0646\u0627\u0644 \u201c\u0623\u0646\u0627 \u0623\u0631\u0643\u0632 \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f \u0639\u0644\u0649 \u0645\u0627 \u064a\u062d\u062f\u062b \u0628\u0639\u062f \u0623\u0646 \u062a\u062a\u0645 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0647\u0646\u062f\u0633\u0629\u201d<\/p>\n\n\n\n<p>\u0647\u0627\u0645\u0631 \u0645\u062d\u0627\u0636\u0631 \u064a\u0646\u0634\u062f\u0647 \u062c\u0645\u0647\u0648\u0631 \u0643\u0628\u064a\u0631 \u0645\u0646 \u0627\u0644\u0646\u0627\u0633\u060c \u0648\u064a\u0639\u0645\u0644 \u0623\u064a\u0636\u064b\u0627 \u0645\u0633\u062a\u0634\u0627\u0631\u064b\u0627 \u0644\u0623\u0643\u0628\u0631 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u062f\u064a\u0629 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645. \u0648\u064a\u0624\u0645 \u201c\u0633\u0645\u0646\u0627\u0631\u0627\u062a\u0647\u201d \u0627\u0644\u0639\u0627\u0645\u0629 \u0622\u0644\u0627\u0641 \u0645\u0646 \u0627\u0644\u0646\u0627\u0633 \u0633\u0646\u0648\u064a\u064b\u0627. \u0648\u0643\u0627\u0646 \u064a\u0639\u0645\u0644 \u0641\u064a \u0627\u0644\u0633\u0627\u0628\u0642 \u0628\u0631\u0648\u0641\u064a\u0633\u0648\u0631\u064b\u0627 \u0641\u064a \u0639\u0644\u0645 \u0627\u0644\u0643\u0645\u0628\u064a\u0648\u062a\u0631 \u0641\u064a \u0645\u0639\u0647\u062f \u0645\u0627\u0633\u0627\u062a\u0634\u0648\u0633\u064a\u062a\u0633 \u0644\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627. \u0648\u0644\u0642\u0628 \u0645\u0646 \u0642\u0628\u0644 \u0645\u062c\u0644\u0629 \u0627\u0644\u0628\u0632\u0646\u0633 \u0648\u064a\u0643 \u0641\u064a \u0639\u0627\u0645 1992\u0645 \u0628\u0623\u0646\u0647 \u0623\u062d\u062f \u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0627\u0644\u0645\u0641\u0643\u0631\u064a\u0646 \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0641\u0648\u0642\u064b\u0627 \u0641\u064a \u0627\u0644\u062a\u0633\u0639\u064a\u0646\u064a\u0627\u062a. \u0648\u0648\u0635\u0641\u062a\u0647 \u0645\u062c\u0644\u0629 \u0627\u0644\u062a\u0627\u064a\u0645 \u0641\u064a \u0639\u0627\u0645 1996\u0645 \u0628\u0623\u0646\u0647 \u0645\u0646 \u0628\u064a\u0646 \u0627\u0644\u0634\u062e\u0635\u064a\u0627\u062a \u0627\u0644\u062e\u0645\u0633 \u0648\u0639\u0634\u0631\u064a\u0646 \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0623\u062b\u064a\u0631\u064b\u0627 \u0641\u064a \u0623\u0645\u0631\u064a\u0643\u0627.<\/p>\n\n\n\n<p><strong>\u0645\u0633\u0631\u062f \u0644\u0623\u0647\u0645 \u0623\u0639\u0645\u0627\u0644\u0647:<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">1- Hammer, Michael. Reengineering the Corporation: A Manifesto for Business Revolution. Harper Business, NY, 1993.<br>\n2- Hammer, Michael. \u201cReengineering Work: Don\u2019t Automate, Obliterate\u201d. Harvard Business Review, \u201cSeminal Articles, 1993-1996\u201d.<br>\n3- Hammer, Michael, and Thomas Peter. In Search for Excellence.<\/p>\n\n\n\n<p><strong>\u0627\u0644\u0645\u0631\u0627\u062c\u0639:<\/strong><\/p>\n\n\n\n<p>.keppler Speakers: Michael Hammer:http:\/\/www.kepplerspeakers.com\/speakers\/hammermichael.asp<br>\n.Lessons in Leadership: Michael Hammer\u201d. WYNCOM, Inc http:\/\/www.wyncom<br>\n.Michael Hammer at The Masters Forum:http:\/\/mfinley.com\/experts\/hammer\/hammer.htm.<\/p>\n\n\n\n<p><strong> \u0627\u0644\u0645\u0635\u062f\u0631:-<\/strong> \u062f. \u0625\u0628\u0631\u0627\u0647\u064a\u0645 \u0639\u0644\u064a \u0645\u0644\u062d\u0645 (2008)\u060c \u0639\u0644\u0645\u0627\u0621 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0648\u0631\u0648\u0627\u062f\u0647\u0627 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645: \u0633\u064a\u0631 \u0630\u0627\u062a\u064a\u0629 \u0648\u0625\u0633\u0647\u0627\u0645\u0627\u062a \u0639\u0644\u0645\u064a\u0629 \u0648\u0639\u0645\u0644\u064a\u0629\u060c (\u0627\u0644\u0642\u0627\u0647\u0631\u0629: \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0644\u0644\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0633\u064a\u0631\u062a\u0647 \u0627\u0644\u0630\u0627\u062a\u064a\u0629: \u064a\u0639\u0631\u0641 \u062f. \u0647\u0627\u0645\u0631\u060c \u0645\u0627\u064a\u0643\u0644 \u0628\u0623\u0646\u0647 \u0623\u062d\u062f \u0645\u0641\u0643\u0631\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0646 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u0648\u0647\u0648 \u0623\u0648\u0644 \u0645\u0646 \u0627\u0628\u062a\u062f\u0639 \u0643\u0644\u0627\u064b \u0645\u0646 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0647\u0646\u062f\u0633\u0629 \u0648\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0639\u0645\u0644\u064a\u0629\u060c \u0648\u0647\u064a \u0623\u0641\u0643\u0627\u0631 \u0623\u062d\u062f\u062b\u062a \u062a\u062d\u0648\u0644\u0627\u064b \u0641\u064a \u0639\u0627\u0644\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062d\u062f\u064a\u062b. \u0648\u064a\u0639\u0645\u0644 \u0645\u0633\u062a\u0634\u0627\u0631\u064b\u0627 \u0644\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u062d\u0648\u0644 \u0627\u0644\u0639\u0627\u0644\u0645 \u0648\u064a\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0644\u062a\u0637\u0628\u064a\u0642 \u0645\u0628\u0627\u062f\u0626\u0647 \u0639\u0644\u0649 \u0639\u0645\u0644\u064a\u0627\u062a\u0647\u0627 \u0648\u0623\u0646\u0638\u0645\u062a\u0647\u0627. \u0645\u0633\u0627\u0647\u0645\u0627\u062a\u0647: \u062f. \u0647\u0627\u0645\u0631 \u0645\u0624\u0644\u0641 \u0627\u0644\u0643\u062a\u0627\u0628 \u0627\u0644\u0630\u064a \u062d\u0642\u0642 &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.arado.org\/MNGNews\/?p=2542\"> <span class=\"screen-reader-text\">\u0645\u0627\u064a\u0643\u0644 \u0647\u0627\u0645\u0631<\/span> \u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u0632\u064a\u062f &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":2655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/www.arado.org\/MNGNews\/index.php?rest_route=\/wp\/v2\/posts\/2542"}],"collection":[{"href":"https:\/\/www.arado.org\/MNGNews\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.arado.org\/MNGNews\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.arado.org\/MNGNews\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arado.org\/MNGNews\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2542"}],"version-history":[{"count":5,"href":"https:\/\/www.arado.org\/MNGNews\/index.php?rest_route=\/wp\/v2\/posts\/2542\/revisions"}],"predecessor-version":[{"id":6912,"href":"https:\/\/www.arado.org\/MNGNews\/index.php?rest_route=\/wp\/v2\/posts\/2542\/revisions\/6912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.arado.org\/MNGNews\/index.php?rest_route=\/wp\/v2\/media\/2655"}],"wp:attachment":[{"href":"https:\/\/www.arado.org\/MNGNews\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.arado.org\/MNGNews\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.arado.org\/MNGNews\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}