{"id":4292,"date":"2021-04-09T10:48:48","date_gmt":"2021-04-09T08:48:48","guid":{"rendered":"https:\/\/www.arado.org\/MNGNews\/?p=4292"},"modified":"2021-04-06T11:58:38","modified_gmt":"2021-04-06T09:58:38","slug":"%d8%a8%d9%86%d8%a7%d8%a1-%d8%a8%d8%b5%d9%8a%d8%b1%d8%a9-%d8%a7%d9%84%d8%b2%d8%a8%d9%88%d9%86-%d8%b9%d9%84%d9%89-%d8%a3%d8%b3%d8%a7%d8%b3-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%b4","status":"publish","type":"post","link":"https:\/\/www.arado.org\/MNGNews\/?p=4292","title":{"rendered":"\u0628\u0646\u0627\u0621 \u0628\u0635\u064a\u0631\u0629 \u0627\u0644\u0632\u0628\u0648\u0646 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0634\u0645\u0648\u064e\u0651\u0644\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0628\u0631\u0627\u0639\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u064e\u0651\u0629"},"content":{"rendered":"\n

ABSTRACT<\/strong> :\n\n<\/p>\n\n\n\n

     <\/strong>The\nStudy Attempts To Recognize The Extant Of Practicing Holistic Marketing And\nMarketing Ambidexterity  To Establish The\nCustomer Insight By The Trade Banks, And Show The Effect Of The Holistic\nMarketing With Its Elements( Internal Marketing, Performance Marketing,\nRelationship Marketing And Integrated Marketing) As An Explanative Variable,\nThe Customer Insight As A Sub Variable And The Marketing Ambidexterity  As A Mediator Variable With Its Elements\n(Explore Opportunities, Exploit Opportunities And Marketing Flexibility). The\nStudy Problem Had Been Defined By A Number Of Questions Where The Most\nImportant Are:- Do The Managers And Workers Of The Trade Banks Have A\nConceptual And Intellectual Concept Of The Holistic Marketing And Its\nDimensions? What Is The Extant Of The Trade Banks’ Ability To Establish The\nCustomer Insight On The Base Of The Holistic Marketing?  And What Is The Extant Of The Trade Banks’\nAbility To Establish The Customer Insight On The Base Of The Holistic Marketing\nVia The Marketing Ambidexterity? The Study Aim Is To Answer These Question; To\nDo So The Researcher Adopts The Analytic Descriptive Method With The\nQuestionnaire As A Device For Collecting Data. The Study Had Been Tested In The\nPrivate Trade Banks In Baghdad And Al- Najaf Al-Ashraf And Applied On(9) Banks.\nThe Study Community Consists Of ( 1857) Workers With A Random Selected Sample\nOf(323) Workers.  A Number Of  Main And Secondary Hypotheses, Concerning The\nMutual Effect Relations Between The Study Variables, Had Been Tested In\nAddition To The Hypotheses Of The Difference Among The Studied Researches To\nRecognize The Extant Of Its Application Of The Study Main And Secondary\nVariables And To Answer The Questions Concerning The Study Problem. The Data\nAre Processed By (Excel 2007, SPSS& AMOS).<\/p>\n\n\n\n

The Study Concludes A Number Of Theoretical And Practical Results Such As:- The Increase Of The Importance Of The Study Main Variables(Holistic Marketing, Marketing Ambidexterity And The Customer Insight) As Well As The Increase Of The Study Secondary Variables(Internal Marketing, Performance Marketing, Relationship Marketing, Integrated Marketing, Explore Opportunities, Exploit Opportunities,\u00a0 Marketing Flexibility,\u00a0 Customer Attitude, Customer Social Culture, Customer Personality And Customer Behavior). <\/strong>The Holistic Marketing Has An Effect On Customer Insight Via Marketing Ambidexterity. The Study Submitted\u00a0 A Number Of\u00a0 Recommendations To The Trade Banks Such As:- To Utilize The Marketing Ambidexterity As A Mediator Variable Between The Holistic Marketing And The Customer Insight Due To Its Role In Increasing The Achieved Interest<\/p>\n\n\n\n

Ameer N. Mukif Al-Kilabi<\/strong><\/h2>\n\n\n\n

2017<\/strong>– University Of Kufa<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

ABSTRACT :      The Study Attempts To Recognize The Extant Of Practicing Holistic Marketing And Marketing Ambidexterity  To Establish The Customer Insight By The Trade Banks, And Show The Effect Of The Holistic Marketing With Its Elements( Internal Marketing, Performance Marketing, Relationship Marketing And Integrated Marketing) As An Explanative Variable, The Customer Insight As A Sub …<\/p>\n

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