دور الولاء للعلامة والصورة الذهنية للشركة كمتغيرين وسيطين فى العلاقة بين التسويق المرتبط بالقضايا المجتمعية واعادة القرار الشرائي للمستهلك
Abstract : The purpose of this research is to investigate the relationship between Cause-related marketing as an independent variable and consumer repurchasing decision as a dependent variable through the mediating variables (brand loyalty, corporate image). This research depended on two main dimensions in measuring Cause-related marketing campaigns (brand/ cause fit and donation size), one dimension …
